Navy FCU has introduced a TV campaign featuring three different spots in two of its major markets: Hampton Roads, Va., and San Diego. The ads, Navy Fed's first foray into TV, include a 30-second branding spot, a 15-second spot on mortgages, and a 15-second spot on auto loans. The ads, which target 18-to-35 year olds, will run for three weeks on cable, network and a sport package, including ESPN and selected games. "Most of our young members tend to be targeted in these markets," said spokesperson Lauren Moeller. The agency is White & Partners, Herndon, Va.
Navy Sets Sail On TV
September 20, 2004, 1:00 a.m. EDT 1 Min Read
