NCUA Rolls Out Multi-Media Ads on Insurance Coverage

ALEXANDRIA, Va. — NCUA has rolled out a five-month media campaign featuring financial journalist Jane Bryant Quinn to promote deposit protection provided by the NCUSIF.

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The agency said the campaign is aimed at reminding "consumers that federally insured credit unions are a safe place to keep your money at a time of market turmoil. Media will include video, print ads, TV, Internet, and transit buses. The TV spots will air on CBS TV stations in the major media markets, including New York, Chicago, Los Angeles, Sacramento, San Diego, San Francisco, Tampa, and Washington.

Credit unions can download the commercial for their own use at www.ncua.gov/ShareInsurance/Index.htm.

CBS TV station websites will also host a 15 second rotating NCUA insurance banner, from which consumers can link to other materials.


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