The National Credit Union Administration will host a free marketing and social media webinar on Aug. 10 at 2 p.m. EST, entitled "Marketing -- Effective Use of Social Media." The webinar will teach CUs to properly use social media to, "increase web traffic, improve brand identity and boost lending," the regulator said.
Kathryn Baxter from NCUA's Office of Small Credit Union Initiatives will lead a panel in discussion regarding CU's social media plans. Topics will include: target audiences, brand messaging and how to make the most out of social media interactions.
The panel will include:
- Kenneth C. Bator, chief executive officer, Bator Training and Consulting, Inc.;
- Lauren Bethea, economic development specialist, Office of Small Credit Union Initiatives;
- Christopher Dukes, intern, Office of Small Credit Union Initiatives;
- Kenzie Snowden, social media and outreach specialist, NCUA Office of Public and Congressional Affairs; and
- Jeff Snyder, communications officer, Pennsylvania Credit Union Association.
