ALEXANDRIA, Va. – The fact deposits at most credit unions are federally insured will be featured in an ad set to appear in newspapers around the country, beginning Thursday with USA Today.
Created and paid for by NCUA, the ad uses an “Uncle Sam Wants You” theme to address consumer questions about deposit insurance at credit unions in the wake of bank failures and new reports related to the FDIC.
The ad is part of a three-pronged approach, according to NCUA. The other prongs include:
* Chairman Michael E. Fryzel will assure credit union CEOs via video that federal insurance remains safe and secure. He will encourage CEOs to assuage member concerns and encourage use of available tools, such as the NCUA’s electronic Insurance Tool Kit, to help members understand their federal insurance protection.
* NCUA is distributing three large posters to each federally insured credit union to post in the lobby and will have the poster available to download for electronic use. The red, white, and blue “Uncle Sam” poster is designed to ensure members understand “This Credit Union Is Federally Insured,” according to NCUA.
