WEST PALM BEACH, Fla. - Membership growth was almost flat during the first half of 2006, and the squeeze on profitability has been well documented. Yet some credit unions have been experiencing robust increases in membership and healthy bottom lines.
How are they doing it? What are their secrets? You can find out when The Credit Union Journal hosts its annual Business Development & SEG Conference April 11-13 at the Hyatt Regency in Boston.
Make plans now to attend what is widely recognized as the credit union community's best conference for uncovering strategies for driving growth. You will hear from peer leaders and some of the most innovative minds who will share pragmatic, effective advice on attracting new members, retaining the members you currently have, and grabbing more wallet share from both groups.
Moreover, as the meeting's name implies, credit unions continue to find select employee groups (SEGs) are anything but obsolete and remain one of the most powerful means of recruiting new members and building an affinity with them once they are added. Even if your credit union is community-chartered or not SEG-based, the tactics the most successful credit unions are employing can be deployed by any CU.
The Credit Union Journal's Business Development & SEG meeting has a well-earned reputation for measurable ROI, as each and every year it sends attendees home with a workbook full of actionable ideas that can be tailored to a credit union's unique marketplace and situation. The conference's quick-paced format is always popular, as are the numerous opportunities to network with speakers and peers.
Through the 12 months ending Aug. 31, credit union membership growth was just 1.6% as an industry average. It's difficult for any credit union to prosper when growth is relatively stagnant.
Credit unions that want to put that 1.6% figure in the rear-view mirror and keep it there have been regular attendees at The Journal's SEG & Business Development meeting.
While the meeting will keep attendees' days full, Boston always offers plenty of entertainment and historic options to keep the nighttime agenda full, as well. The just-renovated Hyatt Regency is just one block from Boston Common and within walking distance of countless attractions, shopping and theaters.
Look for details of The Credit Union Journal's SEG & Business Development Conference in coming issues, but make sure now to make plans to be in Boston April 12-14. We'll see you there.
