MECHANICSBURG, Penn. – Members of Members 1st FCU and non-members alike are used to seeing the visage of Bob Marquette on billboards along Pennsylvania Route 15 and in local ads, but now the president of the $1.4 billion credit union will take on a new role: super hero.
The well-known credit union executive is being cast in a new series of TV and print ads as “Advice Guy,” replete in super hero garb.
The theme of the ads, which are in production, is members can count on their credit union for financial advice, George Nahodil, vice president of marketing for Members 1st, told The Credit Union Journal yesterday during the Pennsylvania CU Association’s annual CEO Summit.
