DUBUQUE, Iowa-Dupaco Community CU put a high-tech spin on the old-fashioned garage sale.
To promote this year's Community-Wide Garage Sale, Dupaco paired up a Twitter feed with iSpot digital billboard technology.
As a co-sponsor for the annual event, Dupaco sent real-time message updates to display on Dubuque's LAMAR-owned digital billboards via web and mobile phone texting. The messages sent to the billboards highlighted special items being featured at registered garage sale locations.
On the day of the garage sale, Dupack and Radio Dubuqe staff used Twitter to announce registered garage sale locations where free prizes were being awarded. Shoppers followed these announcements via Dupaco's Twitter page at www.twitter.com/dupaco.
The Dubuque Telegraph Herald newspaper prominently featured the credit union's new technology application to the traditional springtime event, and Eastern Iowa's KCRG-TV news also featured it on several newscasts.
