New Glow on Marketing Campaign

PORTLAND, Ore. - OnPoint Community CU put the wraps on a new marketing campaign; one that can be seen day or night enveloping the city's light rail commuter trains. The state's largest credit union has wrapped two commuter trains in a material called GlowSkin that illuminates parts of the credit union's animated messages: "Smart money starts with one good decision," and "Simply smarter banking at onpointcu.com."

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The luminous marketing campaign was designed by Lamar Transit Advertising, which operates in 64 transit markets, and Eden Prairie, Minn.-based Safe Lites, LLC, the maker of GlowSkin Active Illumination Technology.

The wraps are expected to run for as long as 12 months. OnPoint Community is a $2.2-billion credit union with more than 180,000 members.


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