New Jersey CUs to Consumers: ‘Difference YOU’

HIGHTSTOWN, N.J. – New Jersey credit unions hit the regional airwaves with a fall advertising campaign on cable and regular TV and radio. The campaign, dubbed “Difference YOU,” will run for four weeks across a broad spectrum of media in New Jersey, as well as the competitive Philadelphia and New York markets. The campaign, which will feature “Bob the Credit Union Guy,” will deliver a variety of advertising messages, including “It’s All About YOU,” “Our Focus is YOU,” “The Difference is YOU,” “YOU Belong Here,” and “YOU Are the Bottom Line.” The campaign was organized by the New Jersey CU League. New Jersey's credit unions also have signed on as the title sponsor for radio station Magic 98.3's All About Women Expo Oct. 14 at the Pines Manor in Edison. There will be a minimum of 200 event promotional announcements aired on WMGQ-FM and WCTC-AM.