News Briefs: CU-Vote To Expand Nationally Via Partnership

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CU-Vote, a member awareness program from the Alabama league, will expand nationally in 2006 through a partnership with Callahan & Associates. The program focuses on member education from a political view, helps credit unions efficiently educate members and maintain a consistent message. According to the Alabama league, research has shown that no more than 25% of members understood the credit union difference at the beginning of the program, and that the program can significantly boost that awareness.

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