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Students Design 30-Second CU Ad

GRAND RAPIDS, Mich.-In an effort to design a campaign aimed at younger consumers, Community West CU asked the youngsters themselves-inviting local high school students to develop a 30-second commercial for it.

Under the guidance of professionals from Full Circle Marketing & Design, the students wrote, directed and shot the video, which currently is appearing before feature films at local Celebration Cinema theaters.

The commercial has a youthful theme of new media such as Facebook and text messaging.

The campaign already is attracting attention. Community West CU said the ad should continue to generate hits to the website and drive inquiries to the credit union as the busy summer movie season gets underway.


CU Adds Intuit's Mobile Banking

GERMANTOWN, Md.-Montgomery County FCU said yesterday it signed with Intuit Financial Services to install the company's text message banking, mobile Web browser banking and an iPhone applications.

The $80 million credit union is offering text message banking that provides members with the ability to securely check balances and transactions via an SMS text right from their own mobile phones.

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