Nine Out Of 10 CUs That Offer Cards Are Issuers

Register now

Nearly nine out of 10 credit unions that offer credit cards continue to do so as issuers, according to a new survey.

The 2004 Card Processing Executive Survey from Business Development International found that 86% of credit unions remain issuers, while 11% have agent relationships. Among the other findings:

* 93% of credit unions participating in the survey offer branded debit cards while only 12% currently offer a stored-value card.

"There does appear to be considerable interest in stored value products based on the survey," the company said.

* While 67% of CEOs rate MasterCard or Visa as "good partners" and another 11% as"outstanding partners" there was a "surprising number" (almost 20%) that see MasterCard and Visa as "marginal or poor partners" and some see them as "not viable anymore."

* 9% of the CEOs have considered converting their MasterCard and Visa cards to another brand.

For more info:

For the very freshest daily news updates, visit

For reprint and licensing requests for this article, click here.