SAN DIEGO - (04/14/06) In what may be a first forcredit unions, North Island CU has introduced its own theme song,which will be featured on radio and tv ads over the next fewmonths. The lyrical tag line, The Island right toyou, will be used for print advertising as well as broadcastmedia and for background for new tv and radio spots. Mostprominently, North Island CU has the tagline featured on thetri-vision scoreboard at Petco Park, the stadium for major leaguebaseballs San Diego Padres. The $1.5-billion creditunions media campaign is running more than 1,500 spots on 10radio and nine area television stations, and is primarily targetedat adults between the ages of 25 and 54. The ad buys include two60-second membership spots and five 15-second product spots, allincorporating the credit unions new theme song.
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Synovus Financial demonstrated at an industry conference how it is using Microsoft's Copilot to help its staff address customers' concerns.
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The U.S. arm of Spanish banking giant Santander has hired Swati Bhatia to oversee retail banking and its digital transformation efforts. Bhatia joins at "an inflection point" for the company, which aims to be "a digital bank with branches," CEO Tim Wennes said.
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Mariya Rosberg is named Americas head of banking and financial services at Marsh McLennan's Oliver Wyman unit; startup ZayZoon raised $15 million in a new funding round; and more in the weekly banking news roundup.
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Last year, the Raleigh, N.C.-based Integrated called off a deal to sell itself to MVB Financial after bank stocks took a hit in the aftermath of the regional bank failures. Capital hopes to expand its government-guaranteed lending with the transaction.
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Once a prominent figure spurring financial institutions to engage in cryptocurrency, Bankman-Fried's downslide began with the collapse of the digital asset exchange FTX in late 2022 and hit rock bottom with his sentencing to 25 years in prison.
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But the 30-year fixed rate mortgage is still near 7%, and that remains the overhang on the housing market, Freddie Mac said.
March 28