North Island CU Sings For ItsMembership

SAN DIEGO - (04/14/06) – In what may be a first forcredit unions, North Island CU has introduced its own theme song,which will be featured on radio and tv ads over the next fewmonths. The lyrical tag line, ‘The Island right toyou,’ will be used for print advertising as well as broadcastmedia and for background for new tv and radio spots. Mostprominently, North Island CU has the tagline featured on thetri-vision scoreboard at Petco Park, the stadium for major leaguebaseball’s San Diego Padres. The $1.5-billion creditunion’s media campaign is running more than 1,500 spots on 10radio and nine area television stations, and is primarily targetedat adults between the ages of 25 and 54. The ad buys include two60-second membership spots and five 15-second product spots, allincorporating the credit union’s new theme song.