BEAVERTON, Ore. – Oregon credit unions rolled out a television campaign that tells consumers that credit unions are so smart, it’s obvious.
The pair of animated spots, with the tagline: Oregon Credit Unions: So Smart, It’s Obvious,will run in rotation through the end of June in markets that cover the state of Oregon, on a mixture of network and cable stations.
The spots take viewers through several over the top scenarios of things you obviously wouldn’t do (like salmon fishing next to a grizzly bear), and ends with the question, "so why would you do your banking anywhere besides a credit union?"
The campaign was organized by the CU Association of Oregon and funded by the voluntary contributions of 49 credit unions. The ads were created by Bradshaw Advertising.
The spots can also be seen on You Tube (
