Oregon CUs Take To TheAirwaves

BEAVERTON, Ore. - (11/22/04) -- Bearing a tag line, 'Bottom Line:You,' credit unions began a statewide public awareness campaignthat will feature radio and television adds and a websiteexplaining the credit union difference. The CU Association ofOregon raised more than $300,000 from 71 of its 95 credit unionsfor this year's campaign and plans to raise at least as much to runthe ads next year. Participating credit unions are supplementingthe campaign in numerous way: by decorating their lobbies withposters, flyers and signs focusing on the credit union difference.The campaign will focus on explaining the credit union differenceand in helping individuals locate a credit union they are eligibleto join.