Peak-Performing Small CUs In 4Q 2001
On this page are featured credit unions that have been identified, according to one set of
Determining how a credit union stands relative to its peers is a complex issue. Callahan & Associates, Washington,
According to Callahan's, Return to the Member is designed to help a credit union analyze its member service levels
Callahan's describes it as an "economic profile based on the value of your credit union's products and services.
"This includes a computation of member service levels, stressing the importance of striving for full member usage of
The core components of Return to the Member are three functions: lending, savings, and member usage.
The first component is called Return to the Savers, which measures how well a credit union is doing in providing
The second component is called Return to the Borrowers, which takes into consideration that credit unions were
And the final component is member service usage, which measures how efficiently a credit union provides and
Callahan & Associates noted that the leaders in the latter category are credit unions with a high number of core
A value between one and 100 is assigned to each credit union depending on the performance in the three core areas
For the past three years The Credit Union Journal has featured the high-performers in the Return to the Member
The articles are part of an editorial focus by The Journal on Success Stories, or analysis of pragmatic ideas and
For readers interested in more information from Callahan & Associates, contact the firm at (800) 446-7453 or
Readers Can Offer Their Thoughts To The Credit Union Journal By Writing P.O. Box 4387, W. Palm Beach, FL