Penn. Planning Statewide Ad Campaign

The 2005 statewide advertising program that will be rolled out later this year here will be themed "Building Strong Communities by Investing in You." The theme will be featured on hundreds of billboards through the state beginning Oct. 1. The Association will also continue to use radio and TV through sponsorship of "Traffax" traffic reports. In addition, the campaign will advertise on the "Penn State Radio Network" during the 2005 football season. The package includes 30-second radio spots, program advertising, and links to the GoPSUsports.com website. "The theme reflects how credit unions positively impact the communities they serve by providing financial services and education to the community," said Mike Wishnow, SVP-communications and marketing with the PCUA.