HARRISBURG, Penn.-The Pennsylvania Credit Union Association has begun running two Spanish-language 30-second radio spots with information about the benefits of joining a CU as part of Pennsylvania's iBelong campaign.
The spots are similar to the English spots. They will run in conjunction with the campaign's 2009 media plan, and will air in the Erie, Lancaster, Lehigh Valley, Philadelphia and Pittsburgh media markets.
In addition, the Association of Vermont Credit Union has signed a licensing agreeing with the Pennsylvania CU Association to use the iBelong credit union awareness in Vermont.
The iBelong campaign is a television, radio and web-based campaign designed to increase consumer awareness in credit unions. Key messages of the campaign include "credit unions are for everyone," "better rates and fees" and "credit unions care." The campaign is also currently being licensed by the Illinois Credit Union League and the Mississippi Credit Union Association.
