GLENDALE, Ariz. – Three Arizona credit unions are partnering with Visa and Better ATM Services on new technology that is allowing the credit unions to dispense Visa Gift cards in addition to cash at their ATMs.
The pilot program is currently offering Visa Gift cards at select walk-up ATMs at Credit Union West, MariSol FCU and Pinal County FCU.
"Our focus is on delivering value and convenience to our members who regularly purchase gift cards for special occasions," said Robert MacGregor, president of Credit Union West. "We're seeing gift cards become more popular as a way to give family and friends the opportunity to choose a gift they really want or need.”
Under the pilot program, ATM menu screens now include a "Purchase Visa Gift Card" option and prompt to designate the value to load on each card. Cards are available with no activation fee in $25 denominations during the pilot. The new ATM-dispensed Visa Gift card is made of a durable yet thinner material, which allows cards to easily pass through the cash mechanisms of ATMs.
Better ATM Services, based in nearby Mesa, Ariz., developed the patented technology that enables the secure and convenient sale of prepaid cards through ATMs.
"Our participation in this pilot with Better ATM Services and three Arizona credit unions is part of our ongoing commitment to supporting prepaid innovation and expanding access to Visa prepaid products,” said Hyung Choi, head of US Prepaid, Visa Inc.
