ST. PETERSBURG, Fla. – PSCU Financial Services, the cards processor for more than 1,100 credit unions, said yesterday it has developed an educational program to advertise and market to so-called Generation Yers, those Americans between the ages of 12 and 30. The CUSO has created a series of Webinars to teach credit union professionals how to reach this media-savvy, but ad-weary group. Topics include: blogs, viral marketing, social networking outlets and the power of myspace.com.
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