ST. PETERSBURG, Fla. – PSCU Financial Services said it is partnering with Member Loyalty Group LLC to help credit unions measure member loyalty.
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Member Loyalty will use PSCU’s outbound call services to conduct phone surveys and combine them with mail and e-mail surveys already used by Member Loyalty to provide credit unions with member loyalty data using the Net Promoter Score. Net Promotor Score is a metric that measures how effectively credit unions and employees serve members.
Member Loyalty Group was founded by six credit unions – Addison Avenue FCU, America First CU, Baxter CU, Boeing Employees CU, Educators CU and San Francisco Fire CU – to create and implement a standardized member-loyalty metric for credit unions large and small. Member Loyalty Group works with Satmetrix, co-developer of the Net Promoter Score, to create member loyalty measurement standards for the credit union industry.