PSCU-FS Designs Gen Y Campaign

ST. PETERSBURG, Fla. - PSCU Financial Services, the cards processor for more than 1,100 credit unions, said yesterday it has developed an educational program to advertise and market to so-called Generation Yers, those Americans between the ages of 12 and 30.

Processing Content

The CUSO has created a series of Webinars to teach credit union professionals how to reach this media-savvy, but ad-weary group.

Topics include: blogs, viral marketing, social networking outlets and the power of myspace.com. (c) 2007 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved. http://www.cujournal.com http://www.sourcemedia.com


For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER
Load More