It was like a scene from Back to the Future Part III, folks young and old in Western regalia
The curious walked alongside the wagon, which was carrying a brand-new ATM to be installed in the student union
The attention-grabbing promotion was the work of Whatcom Educational Credit Union to announce the arrival of its
"It was fun,'' said Joan Martin, VP of marketing for WECU, adding that she was surprised upon arrival to find that
"College staff also handed out Payday candy bars to students who wore Western clothing,'' Martin said.
Martin said the idea came from President/CEO Wayne Langei after using the same theme in three community
She said while it took some wrangling to organize the event, the process was simple and smooth.
"We had to coordinate the event with the city and with Diebold because they were the installers,'' she said. "They
Martin said once a staging location was arranged, zoning laws were checked and key staff synchronized their roles,
Langei and his grandson, Blake, had the honor of riding in the front seat of the wagon that was driven by an
The local newspaper gave the event front-page coverage.
"It was just one of those opportunities that presented itself,'' Martin said. "We're not a western theme CU, but it
She said WECU landed the rights to install a third ATM on campus- No. 12 throughout its FOM- when contract
"They were ready to take bids for the machine in the student union,'' she said. "I think we got it because the students
Martin said the event that took about two months to plan lasted for about two hours.
"And it certainly drew attention to the fact the campus has another no-surcharge ATM,'' she said.
