Lombard, Ill. -- Raddon Financial Group, a provider of financial industry research and trends data, said in 2015 it added 50 new financial institutions as clients, including 40 credit unions. The remaining 10 comprised seven banks and three other institutions.
Among other Raddon products sought out by clients: its relationship survey program, CEO Strategies Group, "Integrator" business intelligence, and strategic consulting services.
One of Raddon's credit union clients -- the $2.3-billion Navy Army Community Credit Union, based in Corpus Christi, Tex. – joined the company's CEO Strategies Group, and also selected the Member Relationship Survey and Integrator.
"Credit unions are facing strong competition right now, and because of this, it is vital to know where there are opportunities to grow and strengthen member relationships," said Sarah O'Brian, president and CEO of Navy Army Community CU. "We've engaged Raddon to identify ways to enhance the member experience, while determining our strategic growth prospects based on key performance metrics."
Another credit union, the $1.9-billion, Atlanta-based Georgia's Own Credit Union, selected the Member Relationship Survey, in addition to joining the CEO Strategies Group.
"Having access to data-driven research and tailored business intelligence analyses can add significant value throughout many decision-making processes," said Kelly Garmon, chief marketing officer at Georgia's Own CU. "As a leader in strategic data research and trends analysis, Raddon provides institutions with a 360-degree view of their relationships, growth opportunities, and organizational direction."
