Radio Ads Tout Baseball And CreditUnions

Register now

BALTIMORE - (08/15/05) -- The ardor may have cooled forbaseball in the nation's Capitol but area credit unions still planto take advantage of the summer classic with a new series of radioad starting this week focusing on credit unions and baseball. Theads, running in the Baltimore and Washington, D.C., markets,feature conversations at a baseball game about the high costs ofbanking, juxtaposed against the services offered by credit unions.A similar series of ads ran earlier this summer when the area's twomajor league teams, the Baltimore Orioles and the Washingtonnationals, were in first place. But both teams have sufferedreversals since then and have tumbled from the top of theirrespective divisions. The ads were financed by the Maryland CULeague's cooperative ad campaign and will run throughmid-September.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER