The Center for Financial Services Innovation (CFSI) has released a research paper examining relationships between financial institutions and retailers in branching.
Entitled "Retailers as Financial Services Providers: The Potential and Pitfalls of This Burgeoning Distribution Channel," the paper assesses the business and policy implications for both the financial services and retail industry as banks and retailers both partner and compete with each other in their efforts to provide financial services via retail locations.
"Retail locations provide underbanked consumers with additional access to financial services, and offers financial institutions and retailers significant business opportunities," said Katy Jacob, author of the report and CFSI's Senior Analyst. "But these practices have not yet been fully incorporated into the financial mainstream. There are a lot of questions surrounding how this could change our understanding of what a financial services relationship looks like."
For info: www.cfsinnovation.com.