EAU CLAIRE, Wis. – Royal CU, which is integrating new branches from its merger with REAL Financial CU and the acquisition of Anchorank branches, is rolling out new digital signs form StrandVision of Menomonie, Wis.
The $1.2 billion credit union is using the StrandVision system at the ShopKo branch in Eau Claire, as well as offices in Menomonie and Colby. It has plans to add five locations in the near future.
In addition to large flat-screen displays in the branches, the signs are integrated into Royal's drive-up teller systems to display member messages between transactions and when the teller is not being shown on the screen.
Royal runs its TV ads on the digital signage displays, as well as other marketing communications campaigns, community events, member programs and product promotions, local news and weather.
