SAFE CU Plans New MarketingCampaign
SACRAMENTO, Calif. - (06/13/06) SAFE CU said Monday it expandedit contract with local ad shop Runyon Saltzman & Einhorn tolaunch a broad marketing campaign in Northern California. The $1.3billion credit union has one of the broadest fields of membershipin the country, encompassing more than 10 million people in 12counties surrounding Sacramento. The contract calls for RunyonSaltzman to provide media buying, advertising, collateral andmarketing services. The will include radio spots, a new billboarddesign and redesigning newspaper ads. The firm will also develop anoverall media strategy and an annual media plan, renegotiate andplace revised media buys, and coordinate a media strategy for grandopenings. Runyon Saltzman had handled public relations for SAFE forthe past seven years.