SAFE CU Plans New MarketingCampaign

June 13, 2006, 1:00 a.m. EDT 1 Min Read

SACRAMENTO, Calif. - (06/13/06) SAFE CU said Monday it expandedit contract with local ad shop Runyon Saltzman & Einhorn tolaunch a broad marketing campaign in Northern California. The $1.3billion credit union has one of the broadest fields of membershipin the country, encompassing more than 10 million people in 12counties surrounding Sacramento. The contract calls for RunyonSaltzman to provide media buying, advertising, collateral andmarketing services. The will include radio spots, a new billboarddesign and redesigning newspaper ads. The firm will also develop anoverall media strategy and an annual media plan, renegotiate andplace revised media buys, and coordinate a media strategy for grandopenings. Runyon Saltzman had handled public relations for SAFE forthe past seven years.

For reprint and licensing requests for this article, click here.

MORE FROM AMERICAN BANKER

Politics

Brokered deposit bills fly through HFSC

A bill on reciprocal deposits passed the committee unanimously, while another measure on custodial deposits passed by a wide, bipartisan margin.

By Claire Williams

2h ago
Payments

PayPal's P2P upgrade has a crypto kicker

The payment company has made a series of moves to bolster its stablecoin and other coins to build a market for digital assets. Its Links feature adds to the strategy.

By John Adams

3h ago
Google

What banks need to know about Google's AI agent protocol

Google has launched its Agent Payments Protocol, an open protocol that establishes a payment-agnostic framework for users, merchants and payments in agentic AI. Payment companies such as Adyen, American Express, Mastercard and PayPal helped develop the protocol.

By Joey Pizzolato

3h ago
Fraud

SEC charges leader of $770 million ATM-centered Ponzi scheme

Prosecutors say Daryl Heller lured 2,700 investors with promises of safe ATM profits but misappropriated $185 million.

By Carter Pape

4h ago
Data sharing

JPMorganChase reaches deal to charge Plaid for customer data

The companies have signed a new data-sharing agreement that includes an undisclosed pricing structure. Plaid said it will not pass the new costs on to its clients.

By Penny Crosman

4h ago
CRA

Senate Democrats urge regulators to rethink CRA reversal

A group of Democratic Senators led by Elizabeth Warren, D-Mass., urged regulators to keep the 2023 Community Reinvestment Act overhaul, saying the rule was carefully crafted with bipartisan input.

By Ebrima Santos Sanneh

5h ago