'Selfies' Campaign Marks CUs' March Toward 100 Million Members

MADISON, Wis.—CUNA and the state leagues have launched a new website to mark U.S. credit unions' march toward 100 million members.

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On Friday CUNA unveils www.americascreditunions.org, which will display "selfies" of CU members from across the country. Members will be able to upload photos or videos of themselves on the website, which has a submission form available now.

The website is part of CUNA's overall "100 Million Credit Union Memberships" campaign, aimed to draw attention to credit unions reaching the 100 million membership mark later this summer.

"The strength of our movement is the people who own it and benefit from it," said CUNA Interim President/CEO Bill Hampel. "In advance of reaching the 100 million membership mark, we want as many people as possible to understand, and see, the strength of our movement through the faces of our membership."

Social media can also be used by members to share submitted selfies with the hashtag #100MM on Google+, Facebook, Instagram and Twitter.


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