SAN DIEGO—After serving credit union members for 42 years, CEO Marla Shepard plans to retire from California Coast CU in early 2015.
The CCCU chief started her credit union career as a teller, taking the role in 1972 at Santel FCU. Ten years later she was named CEO.
Shepard led the credit union through five different mergers and a name change in 2001 to First Future Credit Union. In 2008, she orchestrated the merger with California Coast. Under her leadership, California Coast has grown assets to $1.8 billion.
An ardent advocate for credit unions, in the 1990s Shepard led a political effort to get all five of San Diego County's congressmen to co-sponsor H.R. 1151. They all signed, making San Diego the only county to have every congressman on the bill.
"Marla has been a leader in the industry affecting positive legislative change and advancing the credit union movement, said Diana Dykstra, California Credit Union League president and CEO in a published report. "She has also been passionate about ensuring the continued growth and financial strength of her credit union and exceptional member service for the membership."
Todd Lane, California Coast's CFO, will succeed Shepard. He has been named president in the interim with Shepard continuing as CEO until her retirement.
"It has been a great honor to serve as president and CEO of this tremendous organization with such talented individuals," said Shepard. "The dedication and exceptional member service by the employees and the loyalty of our members have made California Coast what it is today. With their continued support, the board and senior management's leadership, and Todd at the helm, I know Cal Coast's future is in good hands."
