Simplicity Credit Union has named Alan Bergstrom as CEO of Exclamation Services, its newly formed credit union service organization.
The $250 million-asset institution said on Friday that Exclamation Services focuses on human resources, information technology, marketing and operations.
Simplicity is the CUSO’s primary sponsor.
“The services we offer are imperative to smaller credit unions and businesses to ensure they survive and thrive,” Bergstrom said in a statement.
Bergstrom most recently served as chief marketing officer at the $3.1 billion-asset Community First Credit Union of Neenah, Wis.
He has also worked vice president of brand marketing and creative services for the CUNA Mutual Group in Madison, Wis.
Based in Marshfield, Wis., Simplicity posted net income of about $2.7 million in 2018, a 23 percent increase from the prior year.
