Social Media Targeted In Capital CUs’ Fall Ad Campaign

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WASHINGTON – Capital-area credit unions kick off the fall phase of their cooperative advertising campaign Sept. 20 with a multi-faceted online effort aimed at young adults.

The campaign, employing Google Adwords, Facebook and advertising on numerous consumer-based websites, is expected to provide 29 million impressions with exceptional click-throughs to http://www.WhatsInItForMe.org.

Traffic will be driven by online contests offering Apple iPads and other prizes. Consumers who forward ads to others will be documented and entered in the contest.

Other components of the campaign are: Comcast.ent, MenuPages.com, MyFoxDC.com, WBALTV.com, HotStop.com, and Washingtonian.com, which the credit unions say are proven online outlets for adults 18-34. Media purchaser Target Media will provide follow-up campaign reports outlining impression deliveries and click-thru information.

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