St. Cloud Federal Credit Union, a $116-million institution based in St. Cloud, Minn., said it has launched a new "brand package" which features a new logo and the slogan: "bank on a meaningful difference."
The new logo highlights the letters "S" and "C" of the "St. Cloud" name. "We wanted to ensure we remained true to our history while refreshing the look and feel of our logo," said Sarah Mason, vice president of brand and marketing of the credit union.
The introduction of the new brand, which followed a year-long process, coincides with the credit union's 85th anniversary. The ongoing brand transition will continue into next year, St. Cloud noted.
"As we look to our future, we honor our history and make an even stronger commitment to the future. Our promise is now reflected in our tagline to make a meaningful difference for our members and our communities," said Jed A. Meyer, president and CEO of the credit union, in a statement. "We are extremely excited about our future and passionate to make a greater impact in the years to come. I am proud of our new logo and tagline to honor the past while committing to an even brighter future."
