Tampa Bay CU Redesigns Wedsite Uses 'Flying Dollars'
TAMPA, Fla.-Tampa Bay FCU redesigned its website to match a popular advertising campaign it launched.
The new website uses one of the primary design elements- "flying money"-that had been used on the credit union's marketing and promotional material.
The $311-million credit union also used the theme for several "wrapped vehicles" and ATMs.
For info: www.tampabayfederal.com.
Strategies To Serve Latino Market Unveiled At BAI
LAS VEGAS-IBT Enterprises, the specialists in branch building, and El Banco Financial Corp., rolled out at BAI's Retail Delivery Conference their joint venture to help CUs penetrate the underserved Latino market.
The joint venture will include comprehensive marketing analysis and segmentation services; turnkey design for Latino-branded branches; non-banking products and technology processing platform; and cultural and product implementation services.
It will also include a point-of-sale for check-cashing services, domestic and international money transfer services, money orders, bill payment services and pre-paid phone cards and cell phone loads.
El Blanco is a Rosewell, Ga., that provides a full-array of financial services targeted to the Latino market.
