The Key To Satisfaction

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WESTBURY, N.Y.-The key to satisfying the changing consumer is to stay in constant contact and provide an online experience that mimics a branch but with greater convenience.

"Web 2.0 and social media are about no longer just providing information electronically via the internet but creating interactions to better serve people by understanding each other better and knowing what it is people really need and want," Robert G. Reh, Vice Chairman of CUNA Technology Council Executive Committee and CIO at Nassau Financial FCU, told Credit Union Journal.

"Participating in these electronic communities via the social media will allow credit unions to not only increase awareness of their brand, but learn what it is their current and potential members need and then more appropriately provide it through electronic or other means, including via online account opening, internet banking, and mobile banking systems."

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