Those Angry Birds Getting Into Payments Business

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ESPOO, Finland – After making its Angry Birds the dominant game on two mobile platforms, developer Rovio Mobile Ltd. is taking flight in a new line: payments.

Rovio, of Finland, has developed an in-game payments system that players of Angry Birds may use to buy more mobile applications from the company, which bills the purchases to the user’s monthly phone bill, according to American Banker, an affiliate of Credit Union Journal. This model has been gaining traction in recent months with U.S. wireless operators.

The system, named Bad Piggy Bank (after its game’s porcine villains), is available through the Google Inc. Android version of the game and is limited to customers of Elisa Oyj, a mobile operator based in Finland, American Banker reported. Rovio plans to expand the system’s availability to other carriers next year, though it has not made public any plans to extend the system to other game developers.

On Dec. 27, Angry Birds was the top paid app for Apple Inc.’s iPhone and the top free game on Android, where it is ad-supported. A spinoff, Angry Birds Seasons, ranked as the No. 8 paid app on iPhone and No. 4 on Android.

On the iPhone, where Apple limits developers’ options for in-app sales, Rovio added the ability to purchase a new Angry Birds character, the Mighty Eagle, for 99 cents through Apple’s iTunes store as of Dec. 23. This character is meant to help users get through the game’s more challenging levels.


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