Total Return To The Borrowers During 1st Quarter, 2005

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This page features credit unions that have been identified, according to one set of criteria, as delivering superior value to their members on the loan side of the business.

Determining how a credit union stands relative to its peers is a complex issue. Callahan & Associates, Washington, D.C., has attempted to do just that, however, with what it calls its Return to the Member ranking system.

According to Callahan's, Return to the Member is designed to help a credit union analyze its member service levels based on the information reported in 5300 Call Reports.

Callahan's describes it as an "economic profile based on the value of your credit union's products and services.

"This includes a computation of member service levels, stressing the importance of striving for full member usage of a credit union's products."

The core components of Return to the Member are three functions: lending, savings, and member usage.

The Credit Union Journal regularly publishes the Return of the Member Rankings overall, offering a snapshot of the rankings for all three components, but the following set of charts takes a closer look at how well credit unions are "giving back" to their members through loans-what Callahan's calls "Return to the Borrowers."

How credit unions perform in the lending arena is considered of primary importance because of its importance to a credit union's overall success.

A value between one and 100 is assigned to each credit union depending on the performance in the three core areas of Return of the Member.

For readers interested in more information from Callahan & Associates, contact the firm at 800-446-7453.

Readers Can Offer Their Thoughts To The Credit Union Journal by e-mailing fdiekmann cujournal.com. We look forward to hearing from you.

Editor's note: For spacing reasons, The Credit Union Journal was not able to include the smallest asset size category-$0 to $2 million-in the following tables.

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