WYOMING, Penn. – A new television advertising campaign launched by UFCW FCU incorporates the statewide “iBelong” initiative introduced by the Pennsylvania CU Association with its own message: “UFCW FCU–Where You Belong.” The ads feature regular families that have benefited from the credit union’s services with home mortgages and car loans. The campaign was developed in conjunction with Target Media, Inc., and AmeriTech Media, Inc., in nearby Harrisburg. The Pennsylvania league launched an 18-month TV ad campaign in June, complemented by a website showing credit union eligibility, with the message iBelong, delineating credit union members from bank customers.
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