Increasingly, federal credit unions are seeking to put the "served" in underserved communities.
In this issue The Credit Union Journal launches a comprehensive look at why credit unions are expanding into so-called "underserved communities," how NCUA defines that term, and what the experiences have been of those credit unions that have made the move-including measuring ROI. One myth many credit unions have encountered is that "underserved" does not necessarily have to mean "low-income."
The Credit Union Journal's extensive coverage, including the experiences of CUs in Canada and Scotland, begins on page 27.
