United FCU Invites Gen Yers To Rant About Their Bank

Published April 12, 2009, 5:54 p.m. EDT

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Updated August 27, 2020, 12:43 a.m. EDT

1 Min Read

ST. JOSEPH, Mich. – United FCU is calling on Generation Yers, those between the ages 18 and 30, to sound off–or rant--on its website about their lack of confidence in the financial system.

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The campaign revolves around the credit union’s new website, www.theantibank.com, set to launch Wednesday, where United will be targeting college campuses with an interactive guerrilla marketing campaign that will provide a blank canvas for Gen Yers to creatively speak their minds.

The Rant feature is designed to encourage Gen Yers to voice their frustrations and opinions about the banking industry. Rants videotaped on college campuses will be uploaded to the campaign's website. Gen Yers not located on targeted campuses will also have the opportunity to submit their rants online.

The credit union has $850 million in assets and serves 80,000 members.

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