U.S. CU Shares Inspiration, Working Models With Belize CU Movement

FT. GEORGE, Belize - Kyle Frick, VP with Bend, Ore.-based Mid Oregon Credit Union here, offered a motivational message to the more than 180 people attending the annual meeting of the Belize Credit Union League.

Representatives of 13 Beleize credit unions were on hand at the Radison Fort George Hotel here to hear Frick, who has nearly 20 years of marketing experience. Frick encouraged the crowd to think strategically, and used his own Central Oregon market as an example for the country of Belize.

"I shared examples of U.S. models, and also examples of other WOCCU (World Council of Credit Unions) initiatives such as Rwanda, Kenya and Columbia, and encouraged them to develop ideas based on what successes other credit unions were having", said Frick.

The challenge, he added, is to move forward with a strategic marketing plan that would concentrate on financial literacy, public relations, and building community relationships. (c) 2007 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved. http://www.cujournal.com http://www.sourcemedia.com