USFCU Goes ‘Hillbilly’ In Community Sponsorship

BURNSVILLE, Minn.—U S Federal Credit Union went “hillbilly” in its sponsorship of the Twin Cities North Chamber’s annual gala, in keeping with the gala’s “Heehaw Hootenanny” theme. To compliment the chamber’s theme and décor, the credit union adorned the photo shoot area with a rundown farm setting–displaying a giant barn backdrop and old-fashioned milk cans and barrels. “When we chose to sponsor the photo area, it was clear that we needed to go beyond a couple hay bales and create a real-life feel to depict the ‘hick’ theme,” said Rachel Gronewald, Community Development Specialist. “It was our chance to give attendees an opportunity to visit with us and leave with a credit union branded memento, a photo framed with a specifically designed heehaw border.”