SALT LAKE CITY – The Utah League of Credit Unions is changing the name it uses publicly to “Utah’s Credit Unions.”
With the new name also comes a new logo and website address,
“I tell people I work for the League, and many of them request clarification,” said Scott Simpson, president of Utah’s Credit Unions. “I have to explain that I work for all of Utah’s credit unions as a group. We feel current market trends support simple, direct messaging, so that is the direction we have chosen.”
The association serves 89 of the 96 credit unions in Utah.