Utah, Wisconsin Leagues Score 'Best Of Show' Titles In Blockbuster, Pro Awards

MADISON, Wis. - The annual Pro and Blockbuster Awards, recognizing excellence in public relations, marketing and advertising by state credit union leagues and league service corporations, have been announced.

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The Best of Show Pro Award went to Wisconsin CUL's REAL Solutions Program. Best of Show Blockbuster Award was presented to the Utah League of CUs for the second phase of its "Utah's Credit Unions, The Difference: You" campaign. Other winners included:

* Best Sales Promotion, Florida CUL, "New and Improved: Your FCUL Website."

* Best Print Materials: Two colors or less, New York State CUL's "Covera Enhancement Options" brochures.

* Best Print Materials: Three or more colors, Georgia CU Affiliates Fall Symposium Brochure, "The Big Picture."

* Best Campaign: Budget $10,000 or less, New York CU Foundation, Solutions to the Youth Financial Literacy Puzzle.

* Best Campaign: Budget more than $10,000, California and Nevada CULs, Connect for the Cause Member Campaign.

* Best CU Electronic Media Advertising: the Utah League of CUs placed first in the Best CU Radio Spot for its "Utah's Credit Unions, The Difference: You Moving In" spot, and it also placed first for the Best CU Television Spot for its "Construction" spot from the same campaign.

* Best CU Sales Promotion, North Carolina CUL for Vision Image Package-Vision Financial FCU.

* Best CU Print Materials: Two colors or less, North Carolina CUL, "Premiere FCU Mortgage Resource Center" brochures.

* Best CU Print Materials: Three or more colors, Credit Union Strategic Partners (Colo.), CUSN-Shared Branching Direct Mail

* Best CU Campaign: Budget $10,000 or less, Georgia CU Affiliates, Spartan FCU, "Have You Reached Your Limit?"

* Best CU Campaign: Budget more than $10,000, Utah League of CUs, "Utah's Credit Unions, The Difference: You" campaign.

* Best Logo Design (tie), New York State CUL, Kid's Cash Kit and Caboodle; and North Carolina CUL, EverSmart Marketing Online Program.

* Blow Your Own Horn, Florida CUL's Member Survey Says.

* Best Community Relations Program, Maine CUL, 2006 Maine CUs' Ending Hunger Walking Tour.

* Best Public Relations Project, Wisconsin CUL, Wisconsin CUs' REAL Solutions Program.

* Best PR Produced for a CU by a League or LSC, North Carolina CUL for Financial Service That Makes You Feel at Home 2005 FCCCU Annual Report.

* Best League Piece on the Uniqueness of Credit Unions, Wisconsin CUL's REAL Solutions video and brochure.

* Newsletters: Small budget, New York State CUL's League Lines.

* Newsletters: Large budget, Utah League of CUs, Utah's Credit Union Difference.

* Magazine: Small budget, Florida CUL, Florida Credit Union News.

* Magazine: Large budget, Pennsylvania CU Association's Key Notes.

* Most Improved Publication, North Carolina CUL, Today-Riegelwood FCU's Member Newsletter.

* Best League Annual Report/Yearbook: Small budget, CU Association of Colorado and Wyoming, CU Foundation of Colorado and Wyoming 2006 Annual Report.

* Best League Annual Report/Yearbook: Large budget, Alabama CUL.

* Best World Wide Web Site, Iowa CUL, IowaCreditUnions.com website.

* Best Online Publication, Pennsylvania Credit Union Association, Life is a Highway. (c) 2007 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved. http://www.cujournal.com http://www.sourcemedia.com


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