CINCINNATI – Vantiv, which processed card transactions for more than 800 credit unions, yesterday introduced its first prepaid program, offering general purpose reloadable cards.
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The MasterCard cards can be branded by participating financial institutions and used anywhere MasterCard is accepted in the U.S.
The prepaid program is part of the planned family of Vantiv prepaid programs, which will include a single value card, incentive/rebate/reward/disbursement card, payroll card, parent/teen cards, and campus cards.
Vantiv, which was known until the summer as Fifth Third Processing Solutions, is a joint venture between Fifth Third Bancorp and Advent International.
