Washington CUs' Radio Spots: 'What's In It For Me?'

WASHINGTON - Capital area radio stations will begin airing a series of upbeat commercials this fall targeting so-called Gen Y consumers and focusing on the credit union difference.

The long range campaign-up to three years-will allow for the establishment of a credit union brand in the Capitol region. Tagged "What's In It For Me?" the radio ads will drive listeners to a companion web site that explains the credit union difference and helps them locate a credit union in their neighborhood.

Unlike the ad campaign by Maine credit unions proclaiming "I Save," or the Pennsylvania credit unions' "Where iBelong," this campaign will try to explain to consumers exactly how they might benefit from credit union membership. Consumer response to the campaign will be tracked as it progresses.

The ads, to air in the Baltimore and Washington markets, are being coordinated by the Maryland/DC CU Association. (c) 2007 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved. http://www.cujournal.com http://www.sourcemedia.com