Westmark CU Deploys FIS’s ePix Card Customization

Published October 10, 2013, 6:32 p.m. EDT

Updated August 26, 2020, 10:07 p.m. EDT

1 Min Read

IDAHO FALLS, Idaho Westmark CU has implemented ePix from FIS, a customizable photo card solution allowing members to showcase their favorite photo on a debit or credit card.

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The $520-million credit union is the first member of Card Services for CUs on the pass-through platform to enable its members to create personalized credit and debit cards using ePix.

Launched in August, Westmark’s initial marketing efforts included website and word of mouth. The credit union plans to launch a fourth quarter promotion that will include television and radio advertisements.

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