What The Survey Found

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The survey found that when consumers were asked to name products and services their primary bank offers, several categories improved:

1997 2000 2003

Mortgages 20% 12% 37%

Loans 28% 23% 33%

Credit cards 31% 12% 28%

CD's 34% 19% 24%

Online banking 22% 10% 21%

Investments 7% 11% 18%

But some of those gains merely made up ground lost from 1997 to 2000, and some higher-profit services remain largely unknown:

1997 2000 2003

Financial advice 17% 3% 5%

Retirement accts 18% 5% 5%

Mutual funds 10% 8% 7%

Source: Newground

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