The survey found that when consumers were asked to name products and services their primary bank offers, several categories improved:
1997 2000 2003
Mortgages 20% 12% 37%
Loans 28% 23% 33%
Credit cards 31% 12% 28%
CD's 34% 19% 24%
Online banking 22% 10% 21%
Investments 7% 11% 18%
But some of those gains merely made up ground lost from 1997 to 2000, and
1997 2000 2003
Financial advice 17% 3% 5%
Retirement accts 18% 5% 5%
Mutual funds 10% 8% 7%
Source: Newground