'Whatever Loan' ProvesPopular
WOODLAWN, Md. - (12/08/04) -- SSA Baltimore FCU said demand forits 'Whatever Loan,' aimed at financing whatever the member wanted,soared in the third quarter. The product, billed as 'Whenever,Whichever, Wherever Instead of However There's Now AWhatever,' was broadly promoted through the credit union'snewsletter, direct mail, website, radio stations, e-mail blasts,fax broadcasts to select employee groups, and at ATMs. The productwas a special $5,000 signature loan priced as low as 7.99% for aterm of 24-months. Borrowers were also eligible for a $500 prize,including a vacation, gift card from Lowe's or from OfficeDepot.