When Passion Is Out Of Fashion

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Any industry that is also recognized as a movement is bound to be full of people who are passionate about what they do, but sometimes that passion can get in the way.

"If credit unions want to improve the industry, they need to start making business decisions based on business, not emotions," suggested Joe Antellocy of AFTECH. "Too often, you see a credit union making decisions based on emotion, like the credit union that decides he's not going to keep working with a vendor because a conversion didn't go well five years ago. That's like cutting off your nose to spite your face." Things like cost of ownership and return on investment should be driving vendor decisions, not emotions, he suggested. But that's not to say Antellocy advocates leaching out all of the human side of credit union business. To the contrary, it is that human side that differentiates credit unions, he observed, and it is the credit union difference that is the industry's strength. After all, that's what makes credit unions more than just an industry, but a movement, as well."

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